According to a report by Geekwire, Amazon could be about to launch it’s own shopping channel via its Fire TV and Fire TV devices. Amazon has reportedly been toying with the idea for a while and a QVC channel could launch as early as next year. Home shopping was first launched in the US in 1982 and Amazon sees it as a potential new market to tap into.
If you have a Amazon Fire TV, you may have noticed display adverts on the homepage allowing users to purchase goods from Amazon. This latest move, would take this one step further allowing purchases to be made instantly from the screen.
Purchase clothing as you watch TV shows
In an interesting development, Amazon is also hoping to allow viewers to purchase items such as clothing as they appear in TV shows such as Suits.
Last year, Amazon acquired games streaming service Twitch, which should help the ecommerce giant in the development of extra channels to sell items through shopping channels or TV shows. It also has a good relationship with a host of retail brands.
Amazon CEO and founder Jeff Bezos has said previously, “We want to make money when people use our devices, not when they buy our devices”.
Amazon has yet to comment on the unconfirmed reports.
Amazon may launch its own line of clothing
Also in the news this week, according to a report from BuzzFeed, Amazon may soon be adding clothing to it’s product range.
At this week’s WWD Apparel and Retail CEO Summit, Amazon VP of Clothing, Jeff Yurcisin, said the company is considering producing its own clothing lines to to fill gaps in the marketplace.
Jeff told the audience, “For Amazon, we know our customers love brands, many of the brands in this room…and that’s where the lion’s share of our business comes from. When we see gaps — when certain brands have actually decided for their own reasons not to sell with us — our customer still wants a product like that”.
Would you buy Amazon jeans?
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