In this edition, explore Amazon’s latest efforts against fake reviews, the recent strategic changes in Amazon India, and the impact of Amazon Lens on product discovery. We’ve pulled together key articles, guides, and more insights to keep you well-informed and ahead in the industry.
Happy reading!
📰 News and Updates
- Amazon and BBB file joint lawsuit against fake review brokers.
Amazon collaborates with the Better Business Bureau to combat fake reviews, reinforcing their commitment to authentic consumer feedback and protecting the integrity of the marketplace.
- Big move in Amazon India: CCI approves sale of Appario to Clicktech.
The Competition Commission of India approved Appario’s sale to Clicktech, as part of Amazon’s broader plan. Appario, the platform’s largest seller, is being sold to Clicktech Retail. This move follows the closure of Cloudtail, another significant seller.
- Amazon shipping now includes permissible dangerous goods.
Now, Amazon sellers can safely ship permissible dangerous goods like nail polish and hand sanitizer. This new service ensures fast, reliable delivery for more products directly from your warehouse.
- Echo devices losing their spark?
Amazon’s plan to cash in on Alexa’s popularity falls short, resulting in substantial losses and a major strategy rethink.
💡 Insightful Reads
Articles
- Why your SME needs Amazon Business: key benefits revealed.
Discover why 5 million businesses thrive on Amazon Business. Explore exclusive features and discover how sellers can maximise this opportunity.
Guides
- Nail your Amazon keyword research in 2024.
Amazon sellers can transform their strategies with this comprehensive guide. Explore proven tips to enhance product visibility and drive sales effectively!
Books:
- Tribe of arbitragers: short arbitrage advice from successful online sellers.
Dive into expert tips and real-world insights from leading arbitrage pros to elevate your Amazon FBA game.
🎥 Must-Watch Videos
- Amazon’s new Ad play: are Lead Gen ads the next big thing?
Discover how Amazon’s latest ad innovation challenges Facebook and Google, and what it means for your business.
- Optimised segmentation strategies for Amazon product success.
Learn top segmentation strategies for Amazon products to increase sales, improve conversions, and reduce return rates in this must-watch video.
🎙️ Podcast Picks
- How moving from Amazon FBA to FBM can affect your sales.
Switching to FBM might save costs but often lowers sales. Learn why smart fulfilment strategies and margin analysis are essential for profit.
- How to find the ideal 3PL provider for Amazon sellers.
Discover expert tips on selecting the perfect 3PL and warehouse with Afolabi Oyerokun on the Lunch with Norm podcast.
💬 The Word of the Week
Amazon Glossary.
FBM (acronym)
FBM (Fulfilled by Merchant) lets Amazon sellers handle their own inventory, packaging, shipping, returns, and customer service, either directly or via third-party logistics.
Source: Amazon.
📈 What’s Trending?
- Worried about selling single items without incurring fees?
Join the conversation to learn how others manage their inventory and avoid penalties when selling unique, one-off items on Amazon.
- Amazon Lens enhances product discovery – Learn how shoppers find you!
Understand this tool’s impact on buyer behaviour and refine your strategy to ensure your products stand out, driving higher visibility and increased sales.
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