According to reports by Forbes, Amazon is set to open a pop-up space for Amazon Web Services (AWS) on June 24, at a location on West Broadway.
In just over a month from now Amazon will open a pop-up space in Soho to pull in New York City’s best and brightest developers, who want to grab some free snacks and Wi-Fi as well as some software architecture advice from an Amazon expert.
Pop-up shop in San Francisco
The move comes a year after it opened a comparable space on Market Street, amidst San Francisco’s vast startup environment. The new office will be open weekdays between 10:00-18:00.
The launch of pop-up shops for AWS in New York and San Francisco is an attempt by the ecommerce giant to take on the other big players in the web services market—Google, Microsoft and IBM.
IBM launch Dojo
All of these companies are offering free incentives to new customers with IBM and Google offering $120,000 and $100,000 respectively in cloud credits to qualified start-ups.
IBM has recently announced the Cloud Foundry Dojo program, which will help developers learn the skills they need to develop applications on Cloud Foundry.
The objective for Amazon and its rivals is to get these start-up companies on-board early and hope the start-up grows into a successful business. And if it fails, they’ll stick with them for their next venture.
AWS on course for $1 billion in profits this year
Recently, Jeff Bezos praised Amazon Web Services (AWS), a $5 billion business in his annual open letter to shareholders. AWS has generated $1.57 billion in Q1 2015 and is on track to generate $1 billion in profits this year.
More good news for AWS
AWS has been named as a leader in the Infrastructure as a Service (IaaS) Magic Quadrant report for fourth consecutive year.
In the 2015 IaaS Magic Quadrant, Gartner has placed Amazon Web Services as having both the furthest completeness of vision and the highest ability to execute.
According to Gartner, AWS “has become the ‘safe choice’ in this market, appealing to customers who desire the broadest range of capabilities and long-term market leadership” and AWS is “the provider most commonly chosen for strategic adoption”.
