It’s no surprise that Amazon is one of the top-performing names in the whole wide world, but just how good is Amazon? Is it better than, say, McDonald’s or Walmart? Or is it better than both McDonald’s and Walmart put together? That’s a bit of a trick question because Walmart has such a strong online presence — even though they started off as a brick-and-mortar store — that we’re comparing apples and oranges a bit.
However, when it comes to SEO and searching online, big box and brick-and-mortar stores just can’t hold a candle to online giants like Amazon, for their whole business is mastering the online world. As an Amazon merchant, you’ve already got a leg up by piggy-backing on one of the largest, most recognisable names around, but how do you leverage that a couple steps further? RepricerExpress knows and is about to let you in on the secret.
Get Your SEO in Good Order, Pronto
SEO is the single-biggest key to ranking highly in search engines, and you can definitely think of Amazon as its own search engine. They incorporate an algorithm (even though the inner contents of that is a closely guarded secret) that factors in how good your SEO is, and then use it to create a ranking. So when a buyer searches for, say, black dinner plates, the ones who come up first tend to have much better SEO than the ones further down on the list. There are other factors at play, of course, that determine how high up in the rankings your listings will show (and ability to win the Buy Box), but SEO plays a part.
In terms of its own SEO, Amazon is very, very good at the game. It has to be because it’s an online player, and it’s more than figured out what will keep it consistently popping up. Of course, the argument can be made that once you reach the size of Amazon, high search engine rankings go hand-in-hand, but Amazon had to start somewhere before they reached such lofty heights.
How Important is User Experience?
We’ve seen with the American Obamacare website just how much user experience matters, as even something as important and mandatory as signing up for health insurance wasn’t enough to keep users on the site. It was confusing to navigate and kept crashing, and these issues were enough to drive visitors away in huge droves.
The point is, it doesn’t matter how big your site is or how seemingly vital its services or products are, people won’t use it if they can’t understand it. Big box stores understand this concept quite well because they have to: if they can’t convert their online clicks into sales, then they’re losing out on a potentially enormous group of buyers and sales.
At the opposite end of the spectrum is small business owners who have ignored site usability and user experience either because they have no idea how to improve it or because it’s out of their realm (i.e. the budget for such specialised technical help is too much for them to afford).
And then in between we have Amazon, which takes up the middle spot solely because it’s just an online store. They don’t have big box stores to worry about, just their online presence, and it’s something they’ve done marvellously. Take Fulfilment by Amazon, for instance. You send in your inventory to a local Amazon centre, and they take care of the rest — everything from sending out your shipments to handling with customer issues via 24/7 support. This work by them has created a user experience that has few rivals, as your buyers know they have an excellent support system when they shop from you.
RepricerExpress knows what a good bet it is to be selling with Amazon, but one thing you’ve got to do on your end is make your Amazon listings competitive and easily found. Although that’s a pretty big project that can require months and months of fine-tuning, there is one step that can leapfrog you into another stratus sooner: repricing. Take advantage of our 15-day free trial today, and start becoming a stellar seller.
