The better you get, the harder you have to work for the smaller the change. It’s like cycling or practising music: at first, the changes come hard and fast but after you’ve been diligently at it for several years, minute accomplishments take days — or even weeks — to materialize. At RepricerExpress, we don’t want that to happen to your Amazon listings. Instead, once you’ve launched on the marketplace, have a Seller Central account, and have successfully kept it going, we know what you really need are tips to break through to the next level. What’s the best way of doing that? How can you help potential buyers find your listings over the competition’s?
Increase the Attractiveness of Your Listings
Plateauing is something that happens almost everywhere in life, and rarely with successful results: the college student lapses into a routine of the same study habits, not realizing they have to be changed up over time; couples begin to take each other for granted and act more comfortably and familiarly with each other; and athletes’ muscles get used to the paces they’re put through.
The same thing happens with your listings, if you’ve kept the wording and images pretty much the same from day one. Over time, your product listings will stagnate and buyers will soon realise there’s absolutely nothing different about your page — but there is with your competitors. Take a day to evaluate your page for the following:
- If the wording of your product descriptions matches the current lingo of that product today. For example, if you’re selling baby bottles, have you included information like “BPA-free”?
- What kind of promotions you integrate on a regular basis. At just about every type of retail store, merchants consistently introduce brief promotions, like Buy One, Get One, X money off, or no tax.
- Research your competitors to ensure your repricing software is accurately modifying your prices according to what the market will bear.
Solicit Feedback Regularly to See What Your Customers Are Saying
Of course none of us are mind readers and have exact details of what customers want. As a result, you’ll have an awfully hard time figuring out what your buyers are looking for if you only stick to trial-and-error. Sure, you may hit on that magical combination every now and then, but there’s a much easier way of accomplishing this:
Ask.
If you’ve ever walked into a brick-and-mortar store in your life, you’ve been asked “May I help you?” by the sales staff. This isn’t just because they want to promote a friendly, welcoming attitude, but because they don’t know what exactly you’re looking for and are trying to narrow it down. In terms of your Amazon page, you can practice these tips to tailor your marketing for exactly what your consumers want:
- Read the analytics and learn what areas of your page get more clicks and page time than others. It goes without saying that you’ll want to focus more strongly on your winners, and think about eliminating your losers, if they’re performing really poorly.
- Send a brief survey to each buyer after they’ve completed a sale, asking if the product was to their satisfaction, if it arrived when specified, and what they’d like to see or not see in the future.
- Make your feedback visible so shoppers can see what others have said. This plays a huge role in buyers deciding whether or not to purchase a certain product, and displaying these comments — the ones you’ve worked so hard to solicit — will make a noticeable difference.
Do Unto Others As You Would Have Them Do Unto You
Life, unfortunately, is not a series of heavenly shopping experiences where everyone bends over backwards to serve you and rectify any issues that may crop up. And compared to previous generations, customer service today leaves a lot to be desired from some quarters. It seems as though merchants have forgotten the ethos of retaining business in favour of chasing pennies and dollars
We’ve all been guilty of this, of either not knowing why a customer is behaving the way they are or refusing to acknowledge it. That’s okay — we’re all human, and we’re all entitled to wanting to shake the buyer every now and then. But if you make a habit out of it which easily turns into your character — then you can rest assured that other merchants will smartly take note of your mistakes and learn from them. Instead, ask yourself how important it is to build good, lasting relationships with your customers. What Amazon does in the way of helping out is Fulfilment by Amazon (FBA), taking care of things like customer support and returns and using the language(s) in each specific marketplace so you can maintain a sterling reputation.
Working your way to the top of Amazon requires a steady, ongoing effort, and constant re-evaluation of your game plan to make sure it’s on track. Something else that falls under the category is repricing. Are you using repricing software that helps keep a close monitor on your prices? If not, try RepricerExpress today free for 15 days.
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