One of the many reasons Amazon has succeeded to drive ecommerce sales up is by making the buying process as simple as possible for its customers. And it doesn’t come much simpler than their latest announcement…
Amazon and Twitter have joined forces to offer an even more convenient way of adding items to a user’s Amazon shopping cart directly from their Twitter feed—#AmazonCart. Users simply reply to a tweet that features a product they wish to purchase and add the hashtag #amazoncart—when they login to their Amazon account, the product is awaiting in the shopping cart, ready to purchase.
On first hearing this, I was worried that the simplicity would have me buying anything and everything I came across on Twitter, however, it turns out that it’s more of a wishlist function in reality—when I log into my Amazon account, I deleted quite a few of the products I had added via the hashtag and purchased the ones that I was still interested in (after my cooling off period!!).
Here’s a short video from Amazon explaining the new hashtag.
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Not Entirely Instant
The good news, in a way, is that to avail of the service, users will need to connect their Twitter and Amazon accounts. That’s good for third party sellers on Amazon, because trying to reach potential customers via Twitter could possibly reap much higher returns now, in two ways:
- Those who are interested in purchasing your products from tweets have a much simpler and instant way of doing so.
- Those who enable the #amazoncart functionality are opting in to the service, which, if you’re aware of any email marketing principles, opt-in lists always outperform standard lists in terms of engagement—more sales in this case!
Time Will Tell
In principle this sounds like another great opportunity for FBA sellers, as well as Amazon itself to get their products in front of more interested shoppers, and shortens the journey from initial contact to purchase, however, only time will tell if both Twitter users and Amazon sellers use the hashtag in any great numbers.
Keeping you Up-to-date
RepricerExpress will be keeping a close eye on this development for all its customers. If you’re tried to reach Twitter users to sell more of your Amazon stock via the #amazoncart hashtag, please get in touch on our Facebook page or indeed Twitter—we would love to hear from you.
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